KeywordSpy Review
Posted on March 21st, 2012
PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:
* PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26%
* PPC visitors have been recognized to spend about 10% more money on sites than natural visitors.
* PPC visitors remained on sites 29% longer than those who came to the site organically.
However, as it can be costly in the long run, one must consider implementing more SEO strategies later on to offset such costs. In this article we discuss the factors that can drive the transition from the position-establishing and trailblazing concept of website PPC to more inexpensive but trickier website SEO.
— Not All Keywords You Use Will Be Worth It —
Keyword tools, like KeywordSpy, are very useful when trying to identify terms that will make a website stand out. You will, at first, incorporate the keywords shown by these tools. However, you have to realize that you face stiff competition, if you try to bid for certain terms immediately and without planning.
Identifying PPC metrics for keywords will go hand in hand with your corresponding SEO campaign. There will come a point wherein you will curb spending for PPC and focus instead on organic metrics to get your site noticed. In that case, you would select the high converting keywords on PPC and include them in the organic content of the website so that the website will have more clicks without you having to spend for them this time around.
— Long Tail Keywords —
In a way, the idea of long tail keywords has something common with the above mentioned element. Initially and ideally, you will start with a PPC keyword campaign employing the broad match type. But further on, as you research the search engines, you will see that your campaign will be ranking for certain long tail keywords. You must then take these keywords in account for your strategy, in order to have other options for SEO exposure.
For example, you entered a broad match campaign in Adwords for “cheap cycle parts”. After a month, you then either or Google, or lookup your domain on a keyword tool, and notice that your ads are getting high traffic for “cheap polaris atv parts”. This could only mean that this keyword phrase is getting search traffic to your site. Therefore, you could use it to organically optimize your site through strategic inclusion in the site’s content.
In other words, after undertaking broad match PPC strategy, you are able to narrow down the long tail searches you can possibly use for your campaign, by showing you the long-tail keywords that have converted for your advertising campaign.
— Meta Descriptions —
If done creatively, meta descriptions will not only place your website high in the rankings of search engines, but it will also get your website a high clickthrough rate no matter your position. While the first result will usually grab the most attention, the corresponding results can be viewed too if they have a description that can grab the attention of the searching party.
Indeed, running and testing your PPC campaign will eventually help you find out the ad-keyword combinations that are driving traffic to your site. And identifying them will make you later incorporate them in the meta description for your page, to be able to help it be located in the search engines while lowering your overall spending for PPC.
— SEO by Quality Score —
With PPC you also later get to know the quality score for keywords that you use. Quality Score would be the metric linking a website to the relevancy of the keywords and ads used for it, and its clickthrough rate (CTR), or the clicks a site gets per impression of its ad. This metric, while subjective, can still give you a healthy opinion on what keywords are relevant to you site; and with this idea, you can target the people who you want your site marketed to.
In the end, a successfully converted campaign from mostly-paid to eventually-free will pay off when the transitional factors are attended to. It’s a concept steeped in logic, really; but many aspirants tend to overlook it and end up putting out more or less effort in doing their campaigns. So make sure you know your campaign inside out and pay special attention to the factors that you think can be less paid-for in the course of your marketing/optimization quest.
PeterZmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski
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Keywordspy
Posted on August 23rd, 2011
KeywordSpy is the leading keyword research tool on the Internet due to its easy interface and access to the most useful data out there. When using the program to do keyword research, you will find that it gives you all the information you need. Here is a step-by-step tutorial on how to use KeywordSpy to create the most effective PPC ad campaign in your field.
1) Type in the keyword you’re interested in researching. If you sell antique furniture, for instance, type in “antique furniture,” click the “Keyword” button, click your country of origin, and click search.
2) Note the values in the left-hand box. You want to make sure PPC Advertisers is low (because you don’t want too much competition), and both Search Volume and Cost-Per-Click should be reasonably high (but not at the expense of maintaining low competition). Balancing these three statistics is essential to carving out a niche for your SEM campaign online.
3) Check out the Related Keywords” KeywordSpy feature. You can use this keyword tool to narrow your focus or choose a more effective keyword. For instance, if you type in “antique furniture,” you might find that “antique tables” are hotter right now, with better CPC and greater search volume. This can help you put together the most effective PPC advertisement.
4) Scroll down to the Ad Overview KeywordSpy feature. This lets you check out your competitors’ advertisements, which can help you as you put your own SEM campaign together. You can also click the Ads tab up top to check out the ROI for advertisements, to show you which advertisements are most effective. You can copy the effective ones and avoid the mistakes of the ones that don’t show enough return on investment.
5) Click on the tabs up top to look for more detailed descriptions of both Related Keywords and Misspelled Keywords. In addition to valuable information about CPC, search volume, and other advertisers, you can find how many profitable ads each keyword has already spawned. This can help you find both tried-and-true and oversaturated keywords.
6) Repeat the process with other keywords! KeywordSpy is a great keyword tool because you can use it to check the keyword status of the Internet at any given moment. The same keyword now may not be very useful six months down the line, so with our keyword research tool you will get an important edge against your competitors who reuse pay-per-click advertisements from cycle to cycle.
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Keyword Spy Review
Posted on July 16th, 2010
Keyword Spy Tool Introduction
A Keyword Spy Tool is a helpful and useful piece of software for online entrepreneurs, affiliate marketers and business people when doing research for a PPC or Google AdWords campaign. It helps give an insight into what their competitors are doing and gives you a unique look at what keywords are profitable and are converting clicks into customers.
Effectively, a spy tool helps shortcut a lot of the testing and researching you have to do for your online paid advertising campaigns. You can see what keywords your competitors are bidding on, how much they are spending daily, what they are spending per click, what adverts they are using, what landing pages they are using and it also gives you an idea on what their click-through rates are like and what traffic levels they are getting.
In short, a keyword spy tool gives you a look behind the curtain and shows you what your competitors are doing in their online advertising campaigns. These tools are useful for helping plan and research your own campaigns and even helps gives you some ideas on profitable keywords to target for search engine optimisation campaigns.
Different keyword spy services work in different ways, using different systems and methods to collate and display the key word data. The tools work by using data provided by Google to monitor advertising activities across a variety of different keywords and some tools require you to select the keywords you would like to research, and then monitors advertising activity on these key phrases over a period of time, where as other tools simply pull in data immediately on request.
Some keyword services aggregate the data at a different rate from other tools, which in real usability terms means, that if we you are using 2 or 3 keyword tools, the data you see on each one maybe slightly different. This is because some tools will show you results from a month ago, where as others will show you data from a week or two months ago! This is why keyword spy tools only play a small part in your overall campaign research though, and this is also why it is imperative to select one tool or service, and use it religiously while discounting all other competitors.
These tools are not know for being totally accurate, and having tested such software on some of my online ad campaigns I have noticed some of the data to be inaccurate. It is also important to keep in mind you should never under any circumstances rely on a keyword spy tool to do all your research with. If you are going to use this software, I highly recommend you use it as part of a much more holistic and comprehensive approach to your online market research.
If you would like to know how to use keyword spy tools effectively, how to improve your PPC campaigns and how to find profitable keywords and opportunities online then visit Alex’s keyword spy tool keyword spy tool website.
Article Source: http://EzineArticles.com/?expert=Alex_Brookes
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