KeywordSpy Review
Posted on March 21st, 2012
PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:
* PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26%
* PPC visitors have been recognized to spend about 10% more money on sites than natural visitors.
* PPC visitors remained on sites 29% longer than those who came to the site organically.
However, as it can be costly in the long run, one must consider implementing more SEO strategies later on to offset such costs. In this article we discuss the factors that can drive the transition from the position-establishing and trailblazing concept of website PPC to more inexpensive but trickier website SEO.
— Not All Keywords You Use Will Be Worth It —
Keyword tools, like KeywordSpy, are very useful when trying to identify terms that will make a website stand out. You will, at first, incorporate the keywords shown by these tools. However, you have to realize that you face stiff competition, if you try to bid for certain terms immediately and without planning.
Identifying PPC metrics for keywords will go hand in hand with your corresponding SEO campaign. There will come a point wherein you will curb spending for PPC and focus instead on organic metrics to get your site noticed. In that case, you would select the high converting keywords on PPC and include them in the organic content of the website so that the website will have more clicks without you having to spend for them this time around.
— Long Tail Keywords —
In a way, the idea of long tail keywords has something common with the above mentioned element. Initially and ideally, you will start with a PPC keyword campaign employing the broad match type. But further on, as you research the search engines, you will see that your campaign will be ranking for certain long tail keywords. You must then take these keywords in account for your strategy, in order to have other options for SEO exposure.
For example, you entered a broad match campaign in Adwords for “cheap cycle parts”. After a month, you then either or Google, or lookup your domain on a keyword tool, and notice that your ads are getting high traffic for “cheap polaris atv parts”. This could only mean that this keyword phrase is getting search traffic to your site. Therefore, you could use it to organically optimize your site through strategic inclusion in the site’s content.
In other words, after undertaking broad match PPC strategy, you are able to narrow down the long tail searches you can possibly use for your campaign, by showing you the long-tail keywords that have converted for your advertising campaign.
— Meta Descriptions —
If done creatively, meta descriptions will not only place your website high in the rankings of search engines, but it will also get your website a high clickthrough rate no matter your position. While the first result will usually grab the most attention, the corresponding results can be viewed too if they have a description that can grab the attention of the searching party.
Indeed, running and testing your PPC campaign will eventually help you find out the ad-keyword combinations that are driving traffic to your site. And identifying them will make you later incorporate them in the meta description for your page, to be able to help it be located in the search engines while lowering your overall spending for PPC.
— SEO by Quality Score —
With PPC you also later get to know the quality score for keywords that you use. Quality Score would be the metric linking a website to the relevancy of the keywords and ads used for it, and its clickthrough rate (CTR), or the clicks a site gets per impression of its ad. This metric, while subjective, can still give you a healthy opinion on what keywords are relevant to you site; and with this idea, you can target the people who you want your site marketed to.
In the end, a successfully converted campaign from mostly-paid to eventually-free will pay off when the transitional factors are attended to. It’s a concept steeped in logic, really; but many aspirants tend to overlook it and end up putting out more or less effort in doing their campaigns. So make sure you know your campaign inside out and pay special attention to the factors that you think can be less paid-for in the course of your marketing/optimization quest.
PeterZmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski
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Keyword Spy Review
Posted on July 16th, 2010
Keyword Spy Tool Introduction
A Keyword Spy Tool is a helpful and useful piece of software for online entrepreneurs, affiliate marketers and business people when doing research for a PPC or Google AdWords campaign. It helps give an insight into what their competitors are doing and gives you a unique look at what keywords are profitable and are converting clicks into customers.
Effectively, a spy tool helps shortcut a lot of the testing and researching you have to do for your online paid advertising campaigns. You can see what keywords your competitors are bidding on, how much they are spending daily, what they are spending per click, what adverts they are using, what landing pages they are using and it also gives you an idea on what their click-through rates are like and what traffic levels they are getting.
In short, a keyword spy tool gives you a look behind the curtain and shows you what your competitors are doing in their online advertising campaigns. These tools are useful for helping plan and research your own campaigns and even helps gives you some ideas on profitable keywords to target for search engine optimisation campaigns.
Different keyword spy services work in different ways, using different systems and methods to collate and display the key word data. The tools work by using data provided by Google to monitor advertising activities across a variety of different keywords and some tools require you to select the keywords you would like to research, and then monitors advertising activity on these key phrases over a period of time, where as other tools simply pull in data immediately on request.
Some keyword services aggregate the data at a different rate from other tools, which in real usability terms means, that if we you are using 2 or 3 keyword tools, the data you see on each one maybe slightly different. This is because some tools will show you results from a month ago, where as others will show you data from a week or two months ago! This is why keyword spy tools only play a small part in your overall campaign research though, and this is also why it is imperative to select one tool or service, and use it religiously while discounting all other competitors.
These tools are not know for being totally accurate, and having tested such software on some of my online ad campaigns I have noticed some of the data to be inaccurate. It is also important to keep in mind you should never under any circumstances rely on a keyword spy tool to do all your research with. If you are going to use this software, I highly recommend you use it as part of a much more holistic and comprehensive approach to your online market research.
If you would like to know how to use keyword spy tools effectively, how to improve your PPC campaigns and how to find profitable keywords and opportunities online then visit Alex’s keyword spy tool keyword spy tool website.
Article Source: http://EzineArticles.com/?expert=Alex_Brookes
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KeywordSpy Review
Posted on March 15th, 2010
An advanced feature that can help make your ad more relevant to a diverse audience is using “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is sometimes referred to as the “dirty little secret” by PPC marketing agencies and the cornerstone of most internet marketing eBooks written by self proclaimed gurus. We need to fully understand Dynamic Keyword Insertion before implementing this feature in our campaigns and seeing it increase the ad’s click through rate as well as quality score.
This feature can be used with any text-based ads but should be used with care. Take your time to learn keyword insertion before implementing this technique to your account.
WHAT EXACTLY IS DYNAMIC KEYWORD INSERTION?
As we may or may not know, major PPC engines would show your keywords in bold letters in your ad as a reward for the relevancy of your PPC advertisement. Example: If you type keyword “Guitar sale” in the Google search bar, you will get results from Conrad-int.com. On the PPC ad, you will notice that the keywords searched by the user which triggered the ad are in bold, not only in the title, but the ad copy and the display URL as well. This will definitely pull a searcher’s eye, increase your click through rate (CTR), and also your quality score. This simply means that when your ad contains keywords that are bold, you are telling the user or the searcher you got the information they want to see or what they are looking for.
You may still be wondering where dynamic keyword insertion comes in here. It comes in when you have to use a lot of keywords for your ad. You could create individual ads for each keyword which will take a lot of your time, effort and of course money, or you could just write a single ad and let Google, Yahoo or MSN insert the keywords dynamically for you.
Allow me to give an example of what it is I’m referring to here: (we’ll take into account only a few keywords just for this purpose) Old Cars, Cheap Cars and Used Cars. Instead of writing individual ads for each keyword, we will just use some codes to let major search engines insert these keywords for us. In your ad group “Cars” you can create the following code: (Your ad group should also contain the keywords: Old Cars, Cheap Cars and Used Cars)
* Buy {KeyWord: Cars}
* We Sell {KeyWord: Cars}
* Free Maintenance for 1 Month
* brookcars.com/{KeyWord: Cars}
Depending on the keywords the users are searching, your ad will show up like the following:
Sample Query 1: Old Cars
Sample: Ad: Buy Old Cars
* We Sell Old Cars
* Free Maintenance for 1 Month
* Brookcars.com/OldCars
Sample Query 2: Cheap Cars
Sample Ad: Buy Cheap Cars
* We Sell Cheap Cars
* Free Maintenance for 1 Month
* Brookcars.com/CheapCars
As you can see when someone searches and types in the keyword for your ad group, your ad will show up in that manner except when a user searches for a variation of your keyword or a broad match of your keyword, you will see that the default text will show up. The default text is the text after the “{Keyword:” in your default ad. Remember your default text should still fit the maximum characters limit.
As you have noticed, keywords can be inserted dynamically into any part of your ad, including the destination URL. With this, searchers right away see what you are offering and will click on your ad seeing that it is relevant to what they’re looking for.
VARIATIONS AND CAPITALIZATIONS
There is a standard format in inserting keywords, this is {keyword: yourdefaulttext}. There are also variations to the standard format. In this case you can choose which letter of the keyword to capitalize.
These variations are as follows:
* keyword – old cars
* Keyword – Old cars
* KeyWord – Old Cars
* KEYword – OLD cars
* KEYWord – OLD Cars
* KeyWORD – Old CARS
* KEYWORD – OLD CARS
CONCLUSION
In conclusion, this feature is very helpful but one should be very careful when using this. There are several ways that you can manipulate this feature. An example would be getting the correct keywords for that specific ad group, meaning you should know what the similar and related keywords for your ads are. There are many ways for you to find out what these keywords are and the best way is by using a keyword research tool such as KeywordSpy whose feature includes giving information on similar and related keywords of your keyword of choice. Other helpful analytics such as ROI values are also provided by KeywordSpy which will help you filter out the best keywords for your advantage.
Now the challenge for you is to create a better, more dynamic ad. Just also bear in mind that all your ads should follow the search engine’s advertising policy.
PeterZmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.
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